Service 04 — Technical SEO
A site has to be readable before it can be rankable.
The unglamorous half of search: making sure pages can be found, loaded, understood and indexed. Usually the fastest available win on an established site.
Covered here
- Technical audits
- Core Web Vitals
- Indexing & crawl control
- Site architecture
- Structured data
- Migrations
Content cannot outrun a broken foundation.
You can publish the best page on a subject and still lose to a worse one if yours takes six seconds to load on a phone, sits four clicks from the homepage, or is quietly excluded from the index by a tag nobody remembers adding.
A technical audit finds those things and ranks them by what they actually cost you. Most audit tools produce four hundred issues; almost all of them do not matter. The job is telling you which eight do.
Fixed, not just reported.
Every finding comes with the fix written out: the file, the setting, the redirect, the template change. If your developers are implementing, they get instructions they can act on without a follow-up call. If we are implementing, we do it and show you the before and after.
Where a problem is structural — a category system nobody can navigate, thin pages generated by a filter — we say so plainly rather than papering over it with tags.
Then it stays fixed.
Sites regress. A plugin update reintroduces duplicate URLs, a redesign drops the internal links, a staging site gets indexed. Ongoing engagements include monitoring so those show up in a monthly note instead of a traffic graph six months later.
Migrations get particular attention, because a badly handled one undoes years of work in an afternoon. We map every URL, keep the redirects, and check the crawl on the day it goes live.
What you get
Deliverables, named plainly.
Prioritised audit
Findings ordered by impact and effort, each with the reasoning and the exact fix — not a tool export.
Performance work
Core Web Vitals measured on real pages, with the specific images, scripts and fonts causing the damage named.
Index hygiene
Canonicals, robots rules, sitemaps and pagination sorted so search engines spend their crawl on pages that matter.
Structured data
Organisation, article, product, FAQ and breadcrumb markup implemented and validated where it earns a result.
How it runs
The order the work happens in
- 01
Crawl and compare
A full crawl set against Search Console and analytics, so we see the gap between what exists and what gets indexed.
- 02
Diagnose
Separate the noise from the eight things costing you traffic, and work out what caused them.
- 03
Fix
We implement, or hand your developers a specification precise enough to build from.
- 04
Verify
Re-crawl, re-test, confirm in Search Console. A fix nobody verified is a fix nobody made.
Questions
About technical seo
For an audit, read-only access to Search Console and analytics is enough. For implementation we need whatever your stack requires, scoped as narrowly as possible.
Works well with
What usually runs alongside this
Technical SEO
Think technical seo is where you should start?
Send the situation in a few sentences. If a different service would help more, we will say that instead — it costs us nothing to be straight with you.
- A written reply from the person who would do the work
- No pitch deck, no discovery call before a first opinion
- If we are the wrong fit, we will say so and point elsewhere