Service 01 — SEO Strategy
A map of the subject, before a single word is written.
Research that ends in a decision: the subjects you can realistically win, the pages each one needs, and the order to build them in. Not a keyword export — a plan somebody can actually execute.
Covered here
- Keyword & intent research
- Cluster maps
- Competitor coverage gaps
- Information architecture
- Internal linking plan
- Publishing roadmap
Most content plans are lists. A map is different.
A list tells you what to write next. A map tells you what the finished thing looks like: which page is the centre of a subject, which pages support it, what each one is for, and how a reader — or a crawler — moves between them.
That distinction matters because search engines increasingly reward the site that covers a subject completely rather than the site that mentions it most often. Twenty scattered posts that each half-answer a question rarely beat one properly built cluster.
We start from what you can win, not what has the most volume.
Search volume is the least interesting number in a keyword tool. A term with two thousand searches a month that you have no credibility to rank for is worth less than a term with eighty searches from people ready to buy.
So the research runs on three questions. Can this business plausibly become the best answer here? Does the person searching have a problem we get paid to solve? And is there a gap — a question everyone answers badly, or not at all?
The output is a decision, not a document to admire.
You get a cluster map you can hand to a writer, a developer or an in-house marketer and they will know what to do. Every page on it has a title, an intent, a target reader, a place in the hierarchy and a reason to exist.
It also names what not to do. Half the value of a coverage plan is the list of subjects you are giving up on, so the effort goes somewhere it can compound.
What you get
Deliverables, named plainly.
Coverage audit
What your site already ranks for, what it half-covers, and where a competitor owns a subject you should own.
Cluster maps
One map per priority subject: the pillar page, the supporting pages, and the internal links that tie them together.
Page briefs
Per page: intent, target reader, primary and secondary terms, the questions it must answer, and the links in and out.
Publishing order
A sequenced roadmap — what to build first, what depends on what, and what can wait a quarter without cost.
How it runs
The order the work happens in
- 01
Read the business first
What you sell, who buys it, what they ask before they buy, and which enquiries are actually worth having.
- 02
Map the demand
Keyword and question research grouped by subject and intent, then filtered by whether you can credibly win it.
- 03
Audit the competition
Not their traffic — their coverage. Where the good answer already exists, and where nobody has written it yet.
- 04
Draw the map
Pillars, supporting pages, links, and the order to build them in. Reviewed with you before anything is written.
Questions
About seo strategy
No. Keyword research is an input. The output is a structure — which pages exist, what each is for, and how they link — with the research attached so you can see the reasoning behind every call.
Works well with
What usually runs alongside this
SEO Strategy
Think seo strategy is where you should start?
Send the situation in a few sentences. If a different service would help more, we will say that instead — it costs us nothing to be straight with you.
- A written reply from the person who would do the work
- No pitch deck, no discovery call before a first opinion
- If we are the wrong fit, we will say so and point elsewhere