Service 06 — Digital PR
Something worth linking to, put in front of people who link.
Links are earned by being useful in public. We find the story your data or expertise supports, publish it properly, and take it to the journalists and site owners who cover that subject.
Covered here
- Linkable assets
- Data & survey stories
- Journalist outreach
- Expert commentary
- Digital footprint & citations
- Backlink clean-up
Nobody links to a service page.
Outreach fails when there is nothing to point at. So the work starts with building something worth a mention: original data from your own operations, a survey of your market, a genuinely definitive guide, a tool that answers a question in one click.
That asset is the campaign. The email is just how it travels.
Slow, specific, and signed.
We do not buy links, run private blog networks or trade with link farms. Those work until they do not, and unwinding them costs more than the traffic was ever worth.
What we do is narrow: a short list of publications and sites that genuinely cover your subject, a pitch written for each one, and a named person behind it. Fewer emails, better hit rate, nothing you would be embarrassed to have published.
Authority is more than links.
Consistent business details across directories, a real author identity behind your writing, mentions in places your buyers already read — these all feed the same impression that your business is a real, specific, credible source.
Where a site is carrying toxic historic links from a previous agency, we audit them and deal with it before adding anything new.
What you get
Deliverables, named plainly.
Linkable asset
One properly made thing per campaign — data study, definitive guide, or a small tool — designed to be cited.
Targeted outreach
A researched list of relevant publications and sites, individually pitched, with every response tracked.
Expert positioning
Author profiles, commentary opportunities and speaker-style pitching so a named person carries the credibility.
Backlink review
An audit of your existing profile, with disavow recommendations where a previous supplier left a mess.
How it runs
The order the work happens in
- 01
Find the story
What do you know, or can you measure, that nobody else in your market has published?
- 02
Build the asset
Research, writing, charts and page build — hosted on your domain, because that is the point.
- 03
Pitch
A tight list, individual emails, honest follow-up. No blasts.
- 04
Report
Every placement, every link, and what it did to the pages it points at.
Questions
About digital pr
We will not name a number. Anyone who does is either buying them or hoping. What we commit to is the asset, the outreach volume and complete reporting on what came back.
Works well with
What usually runs alongside this
Digital PR
Think digital pr is where you should start?
Send the situation in a few sentences. If a different service would help more, we will say that instead — it costs us nothing to be straight with you.
- A written reply from the person who would do the work
- No pitch deck, no discovery call before a first opinion
- If we are the wrong fit, we will say so and point elsewhere